November 2018: I left Mixpanel after 5.5 years to start a new company!

When I joined Mixpanel in 2013, we were ~20 employees in SF, just raised a $10m Series A, and had incredible product-market fit as the pioneers of event-driven analytics. By the time I left, we were 320 strong in offices around the world with nearly $100m ARR. And amidst the beauty and chaos of this growing startup, I absorbed a decade's (or two) worth of learning in less than six years.

The old-timers always joked with new hires that time starts playing tricks on you at Mixpanel as soon as you're a few months in, i.e., time becomes dense. One year passes by in a few months, but is packed with enough content to fill three normal years. There's too much to do and too much to learn, while everything keeps changing around you. This environment both fueled our rapid growth and planted the seeds of mistakes, but that's a story for another time.

The next 5+ years

My next adventure is in an entirely different space: HR tech. If you asked past me about the most interesting spaces, HR would've been low on my list. That's because I had overlooked the obvious potential that comes from meaningfully investing in people. Simply – your company's performance is entirely dependent on the people at your company, and if you don't invest in your people, your company will not succeed long-term.

And investing in your people begins the moment they accept your job offer. Just as any SaaS company would be silly to not perfect their new customer onboarding, modern HR organizations need to build world-class onboarding experiences to set new employees up for long-term success, and I can't be more excited to be a part of this journey.

Sora is a new HR automation tool that makes it easy to personalize employee onboarding, offboarding, and key moments in between. Spreadsheets just won't cut it any longer.